SEMINAR

PLS path modeling (PLSPM) - also known as PLS path analysis - is a prediction-oriented structural equation modeling technique. It is based on the partial least squares (PLS) algorithm, which was developed by Herman O. A. Wold. PLS path modeling is widely applied in business and social sciences in order to predict endogenous latent variables and to estimate as well as test relationships between latent variables (causal analysis). PLS is a robust technique that allows for formative measurement of constructs.